With The Flower Project, ALW Atelier creates a hidden and magical garden right in the center of the most urban environments. The Flower Project provides detailed information about the flower species included in the installation as well as prompts for a series of creative engagements addressed to the public.

The AR Flower Project

What is Augmented Reality?

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated 3D content. The content can span multiple sensory modalities including visual, auditory, haptic, somatosensory, and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.

This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas completely replaces the user's real-world environment with a simulated one. (Wikipedia)